The Locarno Pro industry strand focus for 2026 zeroes in on three defining forces: power, people, and data. Markus Duffner, who directs the industry programming at the Swiss film festival, explains why this framing feels especially urgent right now. Consequently, the strand aims to unpack how algorithms, industry consolidation, and creative independence intersect within today’s film business.
Locarno Pro Industry Strand Focus on Power, People and Data
Duffner frames “power, people, data” as more than a catchy tagline. Instead, he sees it as a direct response to shifts reshaping the film industry from the inside out. As a result, Locarno Pro’s 2026 edition will examine how algorithmic decision-making increasingly influences what gets made and seen.
Meanwhile, questions around industry consolidation sit at the heart of these conversations. Mergers and acquisitions continue to reshape distribution and financing pathways for filmmakers. Therefore, Locarno Pro wants to give industry professionals tools to navigate this changing landscape with clarity.
Why Timing Matters for This Year’s Theme
Duffner notes that the timing of this focus is not accidental. Data-driven platforms now shape audience reach in ways unimaginable a decade ago. Consequently, festival organizers felt compelled to address these dynamics head-on rather than treat them as background noise.
Furthermore, the rise of AI tools within production and distribution has added urgency to these discussions. Filmmakers increasingly must balance technological efficiency with creative authenticity. In contrast, some worry that algorithmic influence risks flattening artistic diversity in favor of predictable, data-friendly content.
The Return of the Locarno Investment Community
Notably, 2026 marks the comeback of the Locarno Investment Community, a platform connecting financiers with promising projects. This initiative previously helped bridge gaps between capital and creative vision. Its return signals renewed confidence in matching investment strategy with artistic ambition.
Additionally, organizers view this reinstated program as a direct answer to industry consolidation pressures. As larger companies absorb smaller players, independent voices need dedicated spaces to secure funding. Therefore, the Investment Community aims to keep smaller productions competitive within an increasingly concentrated marketplace.
Spotlighting Uruguay’s Emerging Film Scene
This year’s country spotlight lands on Uruguay, a choice Duffner explains with clear enthusiasm. Uruguay’s film industry has quietly built momentum, producing distinctive work despite limited resources. Consequently, Locarno Pro wants to amplify visibility for filmmakers who rarely receive international spotlight treatment.
Furthermore, showcasing Uruguay aligns with the festival’s broader mission of championing creative freedom. Smaller national film industries often demonstrate resourcefulness that larger markets overlook. As a result, Locarno Pro hopes attendees will discover fresh perspectives beyond dominant industry hubs.
Balancing Data, Consolidation, and Creative Freedom
Ultimately, Duffner emphasizes that these three themes do not exist separately. Power dynamics, human relationships, and data systems constantly interact within the modern film ecosystem. However, he insists creative freedom must remain central even as technology and business consolidation accelerate.
Consider the key priorities Locarno Pro hopes to address this year:
- Understanding how algorithms shape distribution and audience discovery
- Supporting independent filmmakers amid growing industry consolidation
- Reviving investment pathways through the Locarno Investment Community
- Highlighting underrepresented film industries like Uruguay’s
- Protecting creative autonomy within an increasingly data-driven landscape
Finally, Duffner’s vision positions Locarno Pro as both a marketplace and a conversation starter. The festival wants professionals to leave with practical insight, not just theoretical debate. In doing so, Locarno Pro’s industry strand focus hopes to prepare filmmakers for what comes next.
